Treatment!!!!

Band Name - North Circ

Members
Kieron - enrique lookalike
Reece - skinhead, bad boy?
Jamie (RJ) - Beach boy - bleach blonde?

General idea for video-
Waking up late for performance, characters trying to get changed whilst running down the busy streets (markets?) - tracking shots from the side of running, closeups for lipsynching

switching characters as they go past walls (see Roll Deep - When I'm 'Ere)

Grab food and hair products from people and stools and apply them on the way. Throw apple away and have a cutaway of apple in bin (slow mo?) have shots of runing in puddles and sliding over car bonnets.
- throw apple away + step in puddle - slow mo? slide over matt's saxo bonnet deodarant

Audience -
Girls 1st
Young boys - idolisation 1st
Gays - 2nd
Old women 2nd
Parents - good role model for kids 3rd

Girls - they like to read magazines such as the now defunct SmashHits! now probably more into heat and now. Therefore we would do lots of interviews and competitions with these magazines. Appearances on Saturday morning shows on channels like CBBC and CITV.
They will buy lots of merchandise and as they will still be at school we could make pencil cases and accessories such as wristbands and fake tattoos.

OR

Beach!!!!

Brighton - gay icons

Bournemouth - sand